Sara Pallas is a communications advisor based in Sacramento, CA.
A communications advisor.
<<What does that even mean?>>
I help companies shape and share their stories with the world. I write things. I pitch things. I edit things. I make cool things happen.
I’ve spent the last 12+ years (most of that as a vice president at LaunchSquad) creating and implementing strategies for a wide range of companies, mostly early and mid-stage startups, but also a handful of international brands and large, public companies.
I like breaking down complex technologies – the problems they solve and how they do it – and turning them into stories that are accessible and exciting. That work has taken to many different industries (including retail, HR, marketing, finance, and real estate) and all over enterprise software (including analytics, AI, open-source, infrastructure, API management, and storage).
I’ve helped develop and execute brand, content, and media strategies for companies like Okta, Marketo (acquired by Adobe), Magento (acquired by Adobe), and Coupa, as well as newer brands, including Kong, Loom, and Snapdocs.
Services
Strategic Communications
Story development
Corporate positioning
Communications strategy
Competitive analysis
Content
Editorial and blog strategy
Case study development
Executive commentary ghostwriting and placement
Marketing and website copywriting
Media Relations
Campaign creation
Media research and analysis
Press outreach
Media coaching and interview prep